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OUR FOUNDRY
OUR APPROACH
OUR TEAM
FOCUS
ORIGINALITY
RESULTS
GROWTH
ECOSYSTEM
Red Line Foundry
Red Line Foundry
GET IN TOUCH
OUR FOUNDRY
OUR APPROACH
OUR TEAM
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AUDIO: What is an ‘ecosystem’ anyway? (7 mins)
Ecosystem Mark Roberts 10/02/2026 Ecosystem Mark Roberts 10/02/2026

AUDIO: What is an ‘ecosystem’ anyway? (7 mins)

An ecosystem is perhaps the most useful element of scaling a business, but what exactly is it? From this snippet from The Entrepreneur Within audiobook, Mark Robert explains the types of ecosystems you need to tap into.

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Download: How to map your Ecosystem
Ecosystem Mark Roberts 10/02/2026 Ecosystem Mark Roberts 10/02/2026

Download: How to map your Ecosystem

An Ecosystem should be considered from the beginning of any new venture. Use this template to map yours and identify the gaps. 

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Download: Ecosystem Maturity Matrix
Ecosystem Mark Roberts 10/02/2026 Ecosystem Mark Roberts 10/02/2026

Download: Ecosystem Maturity Matrix

Understanding how mature the key components are is incredibly helpful when determining where to connect or what additional resources might need to be invited in. 

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Download: ROCKET growth board agenda
Growth Mark Roberts 10/02/2026 Growth Mark Roberts 10/02/2026

Download: ROCKET growth board agenda

This model is designed to drive the agenda of a growth board meeting.

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Download: DVF testing template
Results Mark Roberts 10/02/2026 Results Mark Roberts 10/02/2026

Download: DVF testing template

Results as less about the end game, and more about a phase of discovery and optimisation.

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Lead vs lag indicators
Results Mark Roberts 10/02/2026 Results Mark Roberts 10/02/2026

Lead vs lag indicators

Only measure what matters.

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Myth busting: Innovation requires no magic stardust
Originality Mark Roberts 10/02/2026 Originality Mark Roberts 10/02/2026

Myth busting: Innovation requires no magic stardust

A dinner with physician and commentator Edward de Bono, who coined the term ‘lateral thinking’, was an inspirational moment for Mark’s thinking on originality. Here’s why.

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Download: How to compile an ideas backlog template
Originality Mark Roberts 10/02/2026 Originality Mark Roberts 10/02/2026

Download: How to compile an ideas backlog template

Are all the ideas across the organisation captured consistently and placed into an ideas backlog?

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Download: Innovation Frontiers toolkit
Focus Mark Roberts 10/02/2026 Focus Mark Roberts 10/02/2026

Download: Innovation Frontiers toolkit

Where to play and how to win.

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The best purpose & problem statements
General, Focus Mark Roberts 10/02/2026 General, Focus Mark Roberts 10/02/2026

The best purpose & problem statements

Purpose is what you’re in business for. Clarify your purpose, and the rest becomes much easier. 

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Download: Define Your Quest Toolkit
General, Focus Mark Roberts 10/02/2026 General, Focus Mark Roberts 10/02/2026

Download: Define Your Quest Toolkit

Choose your innovation quest wisely, and be sure to apply your focus to the problem and not to the solution.

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How to calculate the size of the problem
General, Focus Mark Roberts 10/02/2026 General, Focus Mark Roberts 10/02/2026

How to calculate the size of the problem

What is the potential size of the problem you want to address?  Here’s how to calculate it.

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AUDIO: Make failure your friend (6mins)
Results Mark Roberts 06/02/2026 Results Mark Roberts 06/02/2026

AUDIO: Make failure your friend (6mins)

Freedom to fail is a critical ingredient of success. A 6-minute audiobook excerpt.

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Don’t fall into these innovation traps
General, Focus Mark Roberts 06/02/2026 General, Focus Mark Roberts 06/02/2026

Don’t fall into these innovation traps

Many businesses fall into these traps when innovating. Do you recognise these rabbit holes?  

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Explained: The FORGE Methodology
General, Focus Mark Roberts 06/02/2026 General, Focus Mark Roberts 06/02/2026

Explained: The FORGE Methodology

FORGE is the methodology at the heart of The Entrepreneur Within, but what does it stand for?

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