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Red Line Foundry
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OUR FOUNDRY
OUR APPROACH
OUR TEAM
FORGE
Red Line Foundry
Red Line Foundry
GET IN TOUCH
OUR FOUNDRY
OUR APPROACH
OUR TEAM
FORGE
GET IN TOUCH
Download: Innovation Frontiers toolkit
Focus Mark Roberts 10/02/2026 Focus Mark Roberts 10/02/2026

Download: Innovation Frontiers toolkit

Where to play and how to win.

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The best purpose & problem statements
General, Focus Mark Roberts 10/02/2026 General, Focus Mark Roberts 10/02/2026

The best purpose & problem statements

Purpose is what you’re in business for. Clarify your purpose, and the rest becomes much easier. 

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Download: Define Your Quest Toolkit
General, Focus Mark Roberts 10/02/2026 General, Focus Mark Roberts 10/02/2026

Download: Define Your Quest Toolkit

Choose your innovation quest wisely, and be sure to apply your focus to the problem and not to the solution.

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How to calculate the size of the problem
General, Focus Mark Roberts 10/02/2026 General, Focus Mark Roberts 10/02/2026

How to calculate the size of the problem

What is the potential size of the problem you want to address?  Here’s how to calculate it.

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Don’t fall into these innovation traps
General, Focus Mark Roberts 06/02/2026 General, Focus Mark Roberts 06/02/2026

Don’t fall into these innovation traps

Many businesses fall into these traps when innovating. Do you recognise these rabbit holes?  

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Explained: The FORGE Methodology
General, Focus Mark Roberts 06/02/2026 General, Focus Mark Roberts 06/02/2026

Explained: The FORGE Methodology

FORGE is the methodology at the heart of The Entrepreneur Within, but what does it stand for?

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