Download: Innovation Frontiers toolkit

Where to play and how to win.  

The Innovation Paradox refers to the stage in a business's lifecycle when innovation-led growth has created internal systems that unintentionally stifle further innovation. Procedures, processes, legal departments, and procurement departments slow the business's velocity and, with it, weaken the innovation muscle. Creativity and control have different requirements, and it pulls the organisation in opposite directions.

This toolkit is designed to help you determine where to play and how to win. Each stage needs a different mindset, and when we’re looking at a significantly new consumer problem, solution or business model , it will likely require knowledge and capabilities beyond what is standard in the main business.

This innovation frontiers toolkit helps you define where to play.