We stand with the disruptors.
Innovation is a discipline you can learn, practise and master – and we’ll show you how.
We are a small but mighty team of strategy thinkers and innovation doers, united in our passion to get the best ideas working better, in the real world.
Innovation is a mindset, not a side project.
95% of innovation fails… Be the 5%.
The Innovation Paradox
How growth stifles creativity:
What got you here won’t take you there.
As you scale, necessary process creeps in. It protects today’s business, but can quietly kill tomorrow’s because efficiency stifles innovation and predictability is rewarded over risk.
The patience, the agility and the personal ownership that made the business great in the first place can be forgotten as layers of reporting, targets and complex strategic decision-making take hold. The result? The innovation that’s so critical for growth struggles at every stage to ever get off the ground.
Our solution? We guide our businesses to master both efficiency and effectiveness, creativity and control. It’s about maintaining that entrepreneurial mindset. It’s what we call ‘becoming ambidextrous’, and that lies at the heart of our coaching.
EDITORIALFeature: Growth Architects
Five growth principles we learned from Climb 25
At Climb25, the UK’s festival of innovation, industry and investment, Mark Roberts interviewed six guests for a series called Growth Architects. His aim was to discover insights for how successful businesses unlocked growth, regardless of size. In this article, Mark unpicks the lessons from start-up founders to business leaders in large corporations, to find the shared principles for business growth.
THE PROBLEMS WE HELP SOLVE
Do you recognise any of these problems?
Our FORGE™ methodology isn’t just trademarked, but tried and tested.
We work case-by-case with clients to understand where they are, what they need, and how best we can help get their innovation firing.
LACK OF FOCUS
We shine the spotlight on the right problem to solve; focusing minds, energy and resource behind a clear innovation quest.
LACK OF ORIGINALITY
We unlock creative thinking to generate and nurture ideas that can meaningfully answer your innovation quest.
LACK OF RESULTS
We design and help implement validation in the real world in order to adapt, optimise and gain traction at pace.
LACK OF GROWTH
We put in place the right conditions to enable innovation to transition seamlessly from start-up mode to scale-up.
LACK OF ECOSYSTEM
We create connections beyond internal boundaries to build an ecosystem to fuel future innovation and sustain growth.
HOW WE DO IT
COACHING
1-1 or 1-Team coaching through FORGE, working with what’s already in place to help make it bigger, better, faster, and have the impact it deserves.
COHORTS
Cohort-based acceleration programmes of interactive workshops,
toolkits and mutual feedback to take organisations through FORGE at pace and together.
CONTENT
Find free resources, content, audio guides, worksheets and podcasts to unlock clarity and momentum at specific points in the FORGE framework. Find them all at entrepreneur-within.com.
But whichever approach we take, we’re working with you, not for you. So that you own the output (and the glory!)..
We’re coaches and collaborators, not consultants.
That means we roll up our sleeves and get stuck in with the teams to power new ideas and forge greater impact.
We do this through:
Free 30-minute consultation
Book a free 30‑minute consultation with founder Mark Roberts and get clear on your next step.
We’ll use the time to understand your goals, diagnose your innovation challenges, and decide what’s right for you — hands‑on coaching, or joining an existing course or cohort.
No fluff, just practical advice and a simple plan to move forward.
OUR APPROACH
Simply put, we innovate how innovation gets done in established organisations.
We help get to the best ideas and get those best ideas to market faster, growing better and lasting longer.
Think of us as Innovation Coaches. Not Consultants. Consultants tend to disappear into a box, crunch the problem and return with a report. That’s not us.
Instead, we bring decades of experience, a toolkit packed with proven methods – including our FORGE-Innovation™ framework – and we roll up our sleeves alongside you. We flex our approach to your context, working shoulder-to-shoulder with your team to find the best way forward.
FREE RESOURCES
Tools, articles and interviews to help your innovation journey.
Are you focussing on the right opportunity?
Our framework helps connect your innovation pipeline to business & market priorities.
Are your innovations struggling to stand out?
Embrace our lateral thinking techniques to escape the herd and grab attention.
How quickly can you validate a new product?
Our methodology focuses on the only three indicators that really matter.
Are you moving sustainably from start-up to scale up?
We have experience from both sides to help scale projects for long term success.
Can you sustain an innovation pipeline?
Our approach transcends organisational boundaries to create a customer-focused ecosystem.
Just 10 quick questions and you'll have a much better idea on how to super-charge innovation in your company.
Start your journey to foster a culture of innovation with our FREE report card.
WHERE WE’VE HELPED
OUR TEAM
Our experience spans both the big and the small, and have spent several decades forging innovative ideas into businesses that scale.
Plus, we lean on an army of amazing, talented individuals and small organisations to help us out in specific areas where we are sadly lacking, such as design, product development, insight and research.
ABOUT RED LINE FOUNDRY
We are a small but mighty team of strategy thinkers and innovation doers, united in our passion to get the best ideas working better, in the real world.
Because we believe that innovation, done well, can be a force for good; for businesses, for people and the planet.
And we know – from experience – that doing innovation well is pretty damn difficult. We know because we’ve been there. We’ve been in corporates and start-ups, consultancies and investment groups, advisory boards and even regional development forums. We’ve had a hand in innovation from every angle, basked in some genuine successes and learned from our fair share of flops.
That’s why we innovate how innovation gets done. Through our content and conversations, our cohort accelerator programmes, and our coaching and collaboration, we guide businesses to master both efficiency and effectiveness, creativity and control. We ensure innovation that impacts.
OUR VALUES
ALL-IN
HANDS-ON
STRAIGHT-UP
Whatever we do and wherever we go, we’ll always show up as all-in (fully committed), hands-on (working with you, not for you and making it happen) and straight-up (keeping it simple, honest and no nonsense).