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FOCUS
Focus is about picking the right problem (not the solution) to focus on.
The chasing of too many ideas or the wrong ideas becomes a stumbling block over which companies, large and small, fall foul again and again. It’s the battle against trying to do too much.
Where to shine the light for future innovation.
WHY FOCUS MATTERS
Where to shine the innovation spotlight
Focus is choosing the right problem, and saying no to the rest.
Chasing too many ideas, or the wrong ones, becomes a stumbling block over which companies, large and small, fall foul again and again. It’s the battle against trying to do too much.
There are also great innovations that just don’t fit the company’s ethos and therefore die a slow death, underloved and under-resourced.
The problem must align with your purpose, capabilities and market trends. When they are, there’s a much greater chance of success. There is a labyrinth of routes to head down; this is about finding the right path and embarking on your quest.
DO YOU RECOGNISE THESE PAIN POINTS?
We can’t articulate a coherent strategy for growth or differentiation.
We’re too reactive to market pressures and competition, not creating our own path.
We’re falling in love with the solution, not the problem.
Our new initiatives don’t fit in with our mission.
HOW WE CAN HELP
CONTENT - See below for resources, podcasts and articles.
COHORTS - Join a group of peers for an online programme to find focus.
COLLABORATION - Work directly with the team to define your quest and find your focus fast.
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Focus articles & worksheets
