Forging innovation
that matters

95% of all innovation projects fail.

We tend to be contacted when it goes wrong.

It’s not our preference, but we understand the spectre of failure can be a spur to greater things.

Our clients are often responsible for ‘innovation’ in established businesses but struggle to meaningfully and sustainably innovate.

Each situation is unique, but we often find…

Efforts are sporadic
and without focus

Thinking isn’t
original enough

Culture is slow
to act on results

Nervousness to
back fast growth

Little connection to
a wider ecosystem

Our Foundry

We are a team of highly experienced strategic thinkers and innovation practitioners who want to make a meaningful difference in the world. 

We’ve spent decades developing a unique methodology that boosts the impact of innovation. We call it FORGE-Innovation™

We work with good people doing good things.

We will help you:

  • Launch new products rapidly & successfully

  • Forge partnerships to create new ventures

  • Develop an innovation ecosystem

  • Find funding for growth

Our Approach

Great innovation makes a meaningful difference in the world. 

Our unique FORGE-Innovation™ methodology diagnoses critical roadblocks and builds teams that consistently innovate.

  • Are you focussing on the right opportunity? Our framework helps connect your innovation pipeline to business & market priorities

  • Are your innovations struggling to stand out? Embrace lateral thinking techniques to escape the herd and grab attention

  • How quickly can you validate a new product? Our methodology focuses on the only three indicators that really matter.

  • Moving from start-up to scale up is an art form. We have experience from both sides to help scale projects for long term success

  • Can you sustain an innovation pipeline? Our approach transcends organisational boundaries to create a customer-focused ecosystem

Our Clients

We’re fortunate to have worked on some of the most exciting strategy & innovation projects, for local and global clients including:

We are a small team of strategic thinkers and innovation practitioners.

Our unique perspective comes from decades of experience in the corporate and start-up world, as entrepreneurs, as intrapreneurs, as consultants, as investors, and as advisers setting up regional economic policy.

Our Team

Mark Roberts, Founder & CEO
Michelle Roberts

Mark, Co-Founder
and Chief of Ideas!

Michelle, Co-Founder
and Chief Strategist!

Martin Cotterell - Design Lead
Daniel Neilson - Creative Lead

Martin
Art & Design Lead

Daniel
Content & Creative Lead

Get in Touch